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We got to enjoy our wedding day exactly how we wanted — and I think a lot of people are celebrating that with us." Artime believes the photos have also gone viral because they break with the usual tradition and structure of a wedding. "I think the shock of seeing a bong at a wedding caught people's attention," she said. "My goal as a photographer is for each couple to feel captured and seen, and for viewers to feel the couple's personality." "I hope in 50 years, when they look back at my photos, they think 'Yup, that's us!

That's what our love feels like."' Coral said seeing people's positive reactions to her and Mio's wedding photos "really means so much to us." "I'm so glad the conversation around cannabis worldwide can be positive," she said. "And even a bit romantic." The dodgy, vulnerable fame of YouTube's child ASMR stars. Right now, children are filming themselves chewing, whispering and tapping to give their adult audience an ASMR buzz. The Chinese government banned them, and PayPal blocked their payments, yet some still earn thousands. Her YouTube channel, Life With MaK, has nearly 1.4 million subscribers. O n June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it featured the teen chewing fistfuls of pure honeycomb directly in front of a microphone for 16 minutes. In the following months, it was viewed 12 million times. By October, Kelly had reached one million YouTube subscribers.

“I jumped all around and I celebrated with apple cider and it was just really, really fun… I got hy-per,” she laughs, stressing the syllables. The video was designed for people who experience “ASMR”. Short for “autonomous sensory meridian response”, ASMR is a euphoric feeling certain people get from specific auditory stimuli. Those who experience it have different triggers – such as whispering, chewing or tapping – and also experience different bodily responses; some feel tingles, others become incredibly relaxed. “I just tried it because I thought it would help out my channel and it did, yeah,” Kelly says of her honeycomb video. When she started her channel in March 2018, Kelly made more traditional YouTube videos – filming herself applying make-up and eating different foreign snacks. “It was exciting,” she says of going viral, “because I was like, this could actually be my dream, I’ve always wanted a lot of subscribers.” While most girls her age earned their pocket money babysitting the neighbours’ kids, Kelly spent that summer in her bedroom filming 50 custom-made ASMR videos. She would receive daily email requests for bespoke videos, shoot the footage, receive the money over PayPal (ten minutes cost $50, whereas for $30 (about £23) you’d get a five-minute clip) and upload the video to her YouTube channel, Life with Mak. “People asked for really weird things,” she explains, “like tapping on a TV or playing with string.” For instance, one stranger paid Kelly $50 (about £38) to film herself eating cookies and milk. In an 11-minute video, Kelly tapped on the biscuits with her vibrant pink fingernails before biting into them and slurping them down with a jar of milk. Kelly’s mum, 40-year-old veterinary physician Nichole Lacy, only found out about the teen’s channel a month after it was created, at which point she started to monitor it daily, handling the email requests. (Makenna is no longer allowed to look at the emailed requests she gets – two of which were “inappropriate” and promptly deleted.) Advertisement. In order to see this embed, you must give consent to Social Media cookies. Life with Mak has a lot of subscribers — nearly 1.2 million — which means that Kelly now also has a lot of money. The teen earns revenue from adverts that play on her YouTube channel, sponsorships from brands, and custom videos. Of course, Kelly — who was named one of Teen Vogue’s “21 under 21” in November 2018 — is not the only star in the ASMR internet community. The current largest ASMR artist, or “ASMRtist”, on YouTube, Taylor Darling, aka ASMR Darling, has two million subscribers and earns an estimated $1,000 a day in advertising revenue. Global megabrands such as IKEA, Sony, McDonald’s and Toyota have now all created ASMR-inspired adverts, and in October 2018, platinum rapper Cardi B made an ASMR video that went on to be viewed nearly 10,000,000 times. It’s no longer surprising that 75 per cent of children want to be YouTubers, but these kids don’t want to be the next beauty-blogging Zoella or game-streaming PewDiePie. They want to be the next brain-tingling ASMR Darling. Monzo wanted to conquer America, then along came coronavirus. One of the videos on her YouTube channel, "ASMR toddler doing your makeup role-play ( VERY CUTE AND RELAXING )" has more than 420,000 views.

T he term ASMR was coined in 2010 by Jennifer Allen, a 39-year-old penetration tester. “For years I thought, ‘Jeez, maybe I have a brain tumour or something,’” she recalls. From 1999 onwards, Allen searched steadfastly for others like her online. In the late noughties, she stumbled upon a SteadyHealth.com forum in which a user named okaywhatever51838 discussed a “weird sensation” that “feels good”. “Nobody had any answers, so I decided to try to help everyone coordinate,” says Allen, who created a Facebook group to spread the name.

I think because it’s a genuine experience that many people never had a way of qualifying before.” For outsiders, ASMR has always been weird. “One thing that’s interesting about the ASMR experience is that it’s about close personal attention,” says Giulia Poerio, a psychology professor at the University of Sheffield who has undertaken multiple ASMR studies. Role-play videos thrive in the ASMR community – online, you can watch someone pretend to be your dentist, masseuse, or even a receptionist checking you into a hotel.


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