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We use information relating to you in order to provide you with the Services and to make the Sites available to you and in order develop our relationship with you and/or to develop and personalise the Services so that we understand how you are using the Services and the Sites and to enable us to communicate with you more effectively, through the Sites, by e-mail or text or other electronic address provided by you, by mobile Apps, or by other third party sites including social media channels, our use of this information is for the following purposes: process your registration application and any renewals or amendments to terms; create and maintain accounts; calculate and charge for our services, as appropriate; provide customer care services; supply any products and services; carry out analysis of Your Information, in order develop our relationship with you and/or to develop and personalise the Services; keep you informed about new services, developments, special offers, and any discounts or awards which we believe may be of personal interest to you, or which you may be entitled to; inform you of our sponsored events; inform you of our promotions; carry out market research; prevent, detect and investigate fraud, or any other criminal activity; investigate improper use of the Services; carry out activities necessary to the running of our business, including system testing, network monitoring, staff training, quality control and any legal proceedings; carry out any activities or disclosures to comply with any regulatory, government or legal obligations or in making the disclosures set out in section 2.4 below; and achieve any other lawful purpose, including the sharing with third parties where you have given any consent required by law to such use. From time to time, we may share information relating to you with third parties in order to provide the Services. This may include the disclosure of information to any company in the Musgrave group and third parties in the following manner: We may share information relating to You with third parties engaged by us to provide or administer the Services and/or the Sites and/or the production of any promotional material which is permitted by law to be sent to You In the event that we sell or buy any business or assets, in which case we may disclose this information to the prospective seller or buyer of such business or assets; If we or substantially all of our assets are acquired by a third party, in which case information (as well as that of other customers) may be one of the transferred assets; If we are under a duty to disclose or share information relating to you in order to comply with any legal or regulatory obligation or request; We may use and share information relating to sets or groups of customers, to enhance our understanding of customer behaviour and enable us to improve our service or the Services in general.

Unless you indicate otherwise, to advise you of promotions and other goods and services offered by us and/or our suppliers or programme partners or other trusted partners which may be of use or interest to you or your household; and In order to: enforce, apply or investigate potential breaches of this Policy and/or any applicable terms relating to the Services; or protect our rights, property or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. We may associate any category of information with any other category of information and will treat the combined information as personal data (and/or Your Information, as appropriate) in accordance with this Policy for as long as it is combined. We may also disclose information relating to You to our advertisers in order to provide you with targeted advertisements. We may transfer and/or store information related to you to a destination outside the European Economic Area (“ EEA ”) from time to time. In this context, this Information may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Any transfer of information relating to You to a location outside the EEA is made in accordance with data protection law. Specifically, such transfers are only ever made lawfully by way of the European Commission’s Model Contractual Clauses.

More information and a copy of the Model Contractual Clauses are available on the European Commission’s website . We are committed to keeping information relating to you secure and we and our partners comply with data protection legislation in this respect. The servers on which this information is stored are in a physically secure facility. Where appropriate, we collect information relating to you from our Services when the relevant browser is in ‘HTTPS’ or secure mode only. The padlock symbol should appear when you are in this mode, indicating that you are safely submitting encrypted information only. To take full advantage of all security features you should use an up-to-date browser. Where we have given you (or where you have chosen) a password that enables you to access the Services, you are responsible for keeping this password confidential. As the nature of the internet is such that any input of data is at your own risk, we cannot guarantee or warrant the security of any information relating to You transmitted to us via the internet. No data transmission over the internet can be guaranteed as 100% secure. However, as set out above, we will take all commercially reasonable steps (including appropriate technical and organisational measures) to protect information about you. 2.7 HOW LONG DO WE RETAIN INFORMATION RELATING TO YOU? We will keep information relating to you only for as long as required by our Services and in accordance with applicable law. For example, we may have this information for the purpose of providing you with one of our apps. When you de-register from that app, we will delete Your Information to the extent possible with reference to applicable law. 2.8 YOUR RIGHTS UNDER DATA PROTECTION LAW AND HOW TO EXERCISE THEM. Data protection legislation gives you the right to obtain a copy of information that identifies you from us. Data protection legislation also give you the following rights in certain circumstances: to correct any information relating to you which is incorrect; to delete such Information; to restrict our use of that information; to object to our use of information relating to You including when we may automatically process such information (e.g. profiling); and to request that information relating to you is transferred to another data controller. If you wish to exercise any of the above rights, please contact us at [email protected] specifying the right which you wish to exercise. [1] If you wish to make a compliant about us or the Services in respect of our collection and/or use or Your Information, you can also contact the Office of the Data Protection Commissioner directly. 2.9.1 To unsubscribe from our emails and /or text messages, follow the unsubscribe instructions at the end of every email and text message. To unsubscribe from SuperValu emails, click the "To Unsubscribe click here" link at the bottom of any email. To unsubscribe from text messaging from Us, text the word REMOVE to 50015 (Do not reply to the text message). Alternatively, you can change your privacy options in your account details by managing your user preferences which can be found at the following link: My Account.

2.9.2 To resubscribe to our emails and/or text messages simply log into your account at My Account and check the boxes for receiving email and text messages. Double check your email address and mobile phone number are correct and update your details by clicking the Update Account button at the bottom of the page.

It will take up to 4 days to begin receiving email or text messages from Us again.

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