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“JonOne is a unique talent who shares many traits with Hennessy,” notes Bernard Peillon, Chairman and CEO of Maison Hennessy. His passion lies in constantly pushing his work to new heights, new territories, even though he is already a true master, and has nothing left to prove. Like Hennessy, he never stops and never settles.” With an energy that has come to define his style, JonOne applied layer upon layer of splashes of colour, intermixed with Hennessy’s own imagery – thus echoing the complex layers of flavors and aromas the Master Blender creates during the blending process. Over the course of several days and nights, JonOne painted layer upon layer to create a canvas that would become the bottle design itself, and in doing so, established a rich visual language for the collaboration.

Colours, symbols and freestyle brush strokes combined different graphic techniques to reveal a fresh artistic vision of Hennessy codes: 1765, the year Hennessy was founded; the grapevines, representing the source of Cognac’s prized eaux-de-vie; the diamond quilted pattern, which envelops the cork on each bottle; and the three stars, evocative of the early days of Hennessy Very Special’s quality classification. The result is a final artwork that perfectly blends the styles of both artist and Maison. “The freedom of the street is what made me want to pursue art in the first place,” notes JonOne. “The subway is like a museum that runs through the city. Then, as now, my question is always, “How do I make my art live?” I want people to look at it and say, “What is this?. I want to see where it takes them — and where it might lead me next.” This Hennessy Very Special Limited Edition by JonOne is the latest addition to an ongoing series of collaborations between Hennessy and internationally renowned urban artists, including Scott Campbell, Ryan McGinness, Shepard Fairey, Os Gemeos and Futura.

The Hennessy Very Special Limited Edition by JonOne is available at Pick n Pay liquor stores nationwide and retails at R429.95 per 750ml bottle. Hello Joburg was first published in April 1980 as a monthly restaurant and entertainment magazine. Over the years we have developed a network of patriotic Joburgers that love nothing more than sharing their experiences in this beautiful city! With summer approaching, it is time to focus on one of summer’s best friends – the Popsicle. Or, for this article’s purpose, Popsicle the company. There is one significant point that needs to be addressed. This point is that Popsicle is screwing everything up . Originally, I had planned on reviewing their new yogurt line of pops. I couldn’t even muster the energy, it was just so bad. Not bad in a way that’s interesting to write about, something that really gets the vitriol flowing. It was just bad in an “ugh, that’s enough” kind of way. It’s berry, watermelon, and vanilla flavored – how does that get screwed up? But it does, and I would probably be fine with that, if it didn’t seem like this line got an extreme push from Popsicle. These were in all the side freezers – the ones you can see from the main aisles without actually going into the freezer aisle. Then, once in the freezer aisle, they often had their own little section of the freezer where they were prominently displayed. Instead of promoting this line of dreck, Popsicle should be putting their time, energy, and money into promoting their products that are actually very good. Popsicle has a lot of great offerings – regular Popsicles, Airhead Popsicles, Firecrackers, lots of stuff. But some of their best stuff is either being hidden away, discontinued, or just screwed up. Making the yogurt line more insulting is the fact that on the back of every box is a picture of a Cyclone. They are fantastic, and are being promoted on the back of every box of Popsicles, so why are they not in stores? They’re not in any of the stores I’ve checked, which were in multiple states! I guess I get if they are a limited distribution, but if that is the case, why waste valuable box space with a picture of an item not in full distribution? Popsicle Improvement Step 1: Get Cyclones in all stores. Speaking of awesome Popsicle products, one of the best things they ever made is no longer produced: Lick-A-Colors. I’m not talking about those giant ones from the ice cream man. Besides, I think now they only make the “sour” version, which is blech. Their Jolly Rancher pop looks like it was inspired by Lick-A-Color, with it’s different layers.

Except they’re not very good, and one of the flavors is green apple. Popsicle Improvement Step 2 (and this is probably the most important step): Bring Lick-A-Colors back in the multi-pack box. One thing I’ve never understood was how you were supposed to save the gumballs for last when you got a character bar from the ice cream man. Yeah, Tweety has two gumballs eyes, but what do I do with them – put them in my pocket? I usually tried eating around them until the end, but even then there was enough bar left where you had to store one of the gumballs in your cheek like a squirrel. Point being, gum that comes with the sherbet things from the ice cream man is usually bad.

So why did they take the Screwball, which is awesome, remove the good stuff (the sherbet) and add more of the crap (the gum, in case you weren’t paying attention)? Popsicle Improvement Step 3: Get rid of the extraneous gumball in Screwballs. For kids of the 80s, probably the two most iconic ice cream man treats were Fat Frog and Bubble O’Bill (which is NOT Buffalo Bill).


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