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The Notorious B.I.G.’s Son Started A Weed Brand And Is Fighting For Marijuana Legalization

CJ Wallace stresses the importance of pairing proceeds with criminal justice reform.

Published April 14, 2019

CJ Wallace, the son of the late great Notorious B.I.G. is announcing that he’s getting into the weed business and has also become an advocate for legalizing marijuana nationwide.

Alongside co-founders Willie Mack and Todd Russaw, Wallace launched Think BIG, a social movement and company centered around cannabis and its ability to improve “creativity, contemplation, and healing.”

In his music, Biggie rapped about smoking cannabis often. Now, his son reveals some of B.I.G.’s early stories about his association with marijuana.

“I got to talk to my uncle. I think he was actually the first person my dad smoked weed with, and I found out that we actually smoked weed around the same age. I was 16,” Wallace told Esquire. “His first experience was way cooler than mine, in Jamaica. You know, in his homeland. I can only imagine the experience that he had. And he was with family, so he was probably very comfortable.”

In 2019, Think BIG is collaborating with Lowell Herb Co for its first cannabis product: The Frank White Creative Blend. “Frank White” was Biggie’s iconic alter-ego. The product is a pre-roll pack made from “signature sun-grown California cannabis, custom blended with Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.”

The pack is available at Los Angeles’ Rose Collective and Sweet Flower. You can pick it up for $40 and a portion of the proceeds will benefit California’s Prison Arts Project. CJ also stressed the importance of pairing earnings from weed products with efforts to improve criminal justice reform.

“We talk about this almost every day now. Just every other brand that’s out there, if they don’t have a criminal justice angle, they’re doing a huge disservice to everybody,” he said. “Everybody has, or should have, a responsibility to speak on that and do as much as they can to correct those wrongs.”

Congratulations to CJ and his partners. We’re so here for their new business and its cause.

CJ Wallace stresses the importance of pairing proceeds with criminal justice reform.

Bun B Tells Talib Kweli Why Smoking Weed With The Notorious B.I.G. Felt Like ‘The Godfather’

As much documentation as there is on the history and lore of hip-hop, it’s incredible that new gems are still being unearthed all the time. On Uproxx’s new show, People’s Party With Talib Kweli, Southern rap legend Bun B does just that, relating an insightful and funny tale of the first time he smoked with The Notorious B.I.G., which reveals certain aspects of Biggie’s character and adds even more detail to the overall picture of hip-hop’s intricate history.

The trillest of the trill, Bun B (@BunBTrillOG) joined #PeoplesParty with @talibkweli and shared his wild story of hotboxing with Biggie Smalls.

Bun’s story takes place more than 20 years ago, but the UGK rapper’s reflections make it seem as clear as if it had happened yesterday. He relays the surprise he felt that Biggie was aware of UGK’s music at a time long before the Port Arthur, Texas denizens had blown up on a mainstream level with their appearance on Jay-Z’s “Big Pimpin’.” Biggie knew “Pocket Full Of Stones,” which just highlights how truly tapped-in he was as a music listener, not just a rapper.

As the story unfolds, Bun reveals how the situation could have turned awkward. “He’s a big dude,” Bun says. “So I offered him the passenger seat… He was like, ‘No, I’m a chill in the back.’” He says Biggie also made sure to leave the door open, even though the three rappers were planning on hotboxing the car. “It wasn’t until later that I realized that he didn’t wanna sit in the front seat because he didn’t want anyone sitting behind him and he didn’t want the door closed in case he needed to bounce, ’cause he didn’t know us like that.”

That explanation illuminates how aware Biggie was of not just his status as a star, but how that status could put him into some tight spots. The mafioso persona he threw on when rhyming on Ready To Die and Life After Death may have been an exaggeration of his actual street experience but the Godfather-like paranoia of a criminal kingpin still hovered around him like the smoke from the blunts he and UGK smoked that night. Unfortunately, that awareness wasn’t enough to prevent him from becoming one of rap music’s greatest martyrs, but Bun’s story is an insightful addition to the profile of Biggie as a man and as a superstar MC.

Talib Kweli, his guest host Jasmin Leigh, and his guests will share plenty more stories like this one in each episode of People’s Party With Talib Kweli, debuting June 9 on Uproxx Video and all major streaming platforms. You can stay up-to-date by following @UPROXX on Instagram and Twitter.

Bun B explains how he first met Biggie and tells an insightful smoking story in a clip from 'People's Party With Talib Kweli.'